Economic Improvement
- Fair Prices: Fruandes pays fair prices to its partner farmers, ensuring a decent and dignified living for families in marginalized areas.
- Value Chain Integration: By incorporating small farmers into the commercialization of organic products like dried fruits and cacao, Fruandes increases their income and helps them transition from volatile markets like coffee.
- Job Creation: The company provides formal employment, particularly for women heads of households in vulnerable regions, contributing to local economic stability.
Environmental Sustainability
- Organic Agriculture: Fruandes supports and promotes the production of 100% organic and Fair-Trade certified fruits, reducing the use of harmful chemical products in agriculture.
- Sustainable Practices: The company fosters a conscious approach to the environment by connecting farmers with resources and training that promote sustainable cultivation and reduce environmental impact.
Social Empowerment
- Community Empowerment: By working with farmer cooperatives and associations, Fruandes strengthens local communities and promotes sustainable development.
- Opportunities for Women: A significant portion of the company’s workforce, around 70%, are women, highlighting its commitment to empowering women within the community.
- Consumer Connection: Fruandes aims to bring consumers closer to the source of their food, fostering awareness about ethical and sustainable food production practices.