Berraquera [pron. berrakera] is Colombian for the strength to overcome adversity: the passion, courage and determination to rise to a challenge.
Behind Berraquera is Fruto del Espíritu (FdE) CIC, a Community Interest Company, which was set up to open new overseas markets for Colombian smallholder fruit farmers, in particular those adversely affected by conflict.
Our enterprise model is a virtuous circle of the import of exotic fruit to the UK; the offer of delicious, healthy products and ethical reinvestment in smallholder fruit-farming in Colombia through Project Refresh.
Fruit Farmers’ Associations
We started to work with fruit-farmers in Antioquia:
- Asolideragro, who created a fabulous Mora Collage at the top of our home page
- Asofrutas, La Ceja: Mora see video.
- Asofrusabar, Santa Bárbara: Mango and Maracuyá.
… and to work with fruit-farmers in the Coffee Axis:
- Moreros Santa Rosa, Risaralda (photo)
- Aslubel supplied their lulo, from Belén de Umbría.
The Colombian Cocktail Challenge
School year groups were divided into teams to create alcohol-free cocktails and marketing campaigns, judged by teachers and governors. The winning drink was served at the school prom!
The Programme was taken up by 70+ organisations: Primary Schools focusing on healthy eating; Secondary Schools focusing on enterprise and Youth Clubs focusing on alcohol-free mixology.
The most successful student enterprise was Cattleya, King Charles I School, Kidderminster, which is still going strong today selling Mora.