Berraquera is the Colombian word for “the strength to overcome”.
Berraquera sources from the factory which processes fruit from the Social Hit programme.
We prioritise fruit from the associations in the programmme wherever possible, particularly from Social Hit Phase II, which backs exotic fruit planting in areas emerging from conflict.
Following the 2016 peace agreement, there’s a huge window of opportunity to transform the situation for smallholder farmers in these regions.
While government subsidies are being offered in the short term, only new commercial allies and new overseas markets can transform the situation in the medium and long-term.
Mercacentro is a farmers’ market with a membership of 103 families living 3, 4 or 5 hours up in the Andes mountains above the city of Tuluá. 90% of them have been victims of the armed conflict.
Mercacentro has assisted them to overcome their past through marketing their products. A commercial contract, for a fruit such as lulo, would make a huge difference to families such as these.
Aslubel, Belén de Umbría
Aslubel, Association of Lulo producers of Belén de Umbría, in Colombia’s best known coffee region, started when 59 families diversified into lulo.
After much hard work, and despite huge setbacks, today Aslubel is a great success. Part of the Social Hit programme, their commercial ally buys all the lulo they can produce and pays the day after delivery. They were one of 10 winners of EmprenderPaz (Enterprise for Peace) 2016.
Aslubel is one of 34 associations in Belén de Umbría who make up Territorios de Apendizaje, an umbrella association which arrange group visits from all over Colombia, Latina America, Africa and Asia to learn from the associations in Belén how to work together successfully.